“April Bakery”, starting from the first Hong Kong-style pork pie in Thailand, has grown into a bakery empire that has grown exponentially, generating revenue in 2024 of more than 630 million baht with a variety of products of more than 100 items and distribution nationwide, ready to expand into foreign markets, aiming for sales of over 1,000 million baht by 2027.

Mrs. Kanokkan Mathuraporn, President of Singha Foods Industries (Thailand) Co., Ltd. or the April Bakery brand, the original Hong Kong-style pork pie, the first in Thailand. From the beginning, it was just a small bakery booth that had to overcome obstacles, trial and error, creating a selling point and brand identity to be memorable and accepted in terms of product quality. Currently, for more than 10 years, April Bakery has grown and expanded its branches nationwide to more than 40 branches, with a target of continuous growth of 20% per year and expects to earn over 1 billion baht in revenue by 2027.

April Bakery's key strategy is to develop and distribute new products to keep up with trends, using online channels to promote products to target groups, including product variety, by increasing the convenience of purchasing products through 7-Eleven, more than 10,000 branches nationwide. Which can generate income proportions of up to 60% of total sales, or an average of 300,000 pieces per day, with the top 3 best-selling products being Dubai chocolate, smashed cake, and salted egg lava mooncakes, with a goal of developing more than 20 new products and increasing sales by 20% per year.

In 2024, the total revenue from all distribution channels was 630 million baht, an increase of 20% from the previous year, in line with the set target. The distribution channels are divided into 4 channels: 1. Modern Trade 2. Off-line Sale 3. E-Commerce B2C 4. Distributor, with a proportion of 50, 30, 20 and 10 respectively. In addition, there are booths to introduce products at various trade fairs and preparations to export frozen mooncakes to test overseas markets such as Singapore and Hong Kong. The company is also preparing to develop products to be certified with Halal, ISO and BRC (The British Retail Consortium), which is a food safety standard created by large retail organizations to reach new customer groups.

The latest investment is to purchase an area of over 10 rai to grow organic cocoa in Mae On District, Chiang Mai Province, with an investment budget of over 10 million baht to use as raw materials for baking. It also helps distribute income to the local area.

Reference website : www.dailynews.co.th

April Bakery hits record 20% revenue growth, rakes in over 630 million baht, sets target of 1 billion baht in 2020