Coffee Break: 17 years ago

For many years, the mother of four, Kanokkan Mathuraporn, President and CEO of Singha Foods Industries (Thailand) Co., Ltd., owner of the April Bakery brand, has not held an official press conference or interview.

Therefore, the latest interview earlier this week told a long story about her experiences and events that made her stumble and fall. Throughout her 17 years in business, she has encountered crises over and over again. From having sales in the hundreds of thousands to millions, one day it dropped to tens of thousands. She gave up and complained that she would quit countless times. But she couldn't make up her mind and fought on. Today, she has made sales last year of 630 million baht and has a goal of reaching 1 billion baht by 2027.

Business life has ups and downs every 3 years. If you can endure it, good things will follow.

 

---

Reference website : www.matichon.co.th