Mrs. Kanokkan Mathuraporn, President and Chief Executive Officer of Singha Foods Industries (Thailand) Co., Ltd. or the brand “April Bakery” revealed that last year, “April Bakery” made new history by earning over 630 million baht in revenue in 2024, a 20% increase, and is moving forward to expand the market both domestically and internationally, with a target of reaching 1 billion baht by 2027 with a strategy to continuously develop products, expand distribution channels, and fully enter the online market.

“From the beginning of the first Hong Kong-style roast pork pie in Thailand, today the brand has grown into a full-fledged bakery business with over 100 products and a distribution network covering the whole country. Currently, there are over 40 branches and it is continuously expanding.”

This success is the result of 4 main strategies: Developing new products according to market trends - Increasing variety and responding to consumers more. In 2024, there is a plan to launch more than 20 products and distribute products through 7-Eleven - Currently, the brand's products are sold in more than 10,000 branches nationwide and generate sales of more than 300,000 pieces per day, accounting for 60% of total revenue. Exploring online and e-commerce markets to expand new customer bases and penetrate foreign markets. And prepare to export frozen mooncakes to test the market in Singapore and Hong Kong. At the same time, invest 10 million baht to buy 10 rai of land in Mae On District, Chiang Mai Province to grow organic cocoa, which is the main ingredient in bakery products and help distribute income to the community.

Reference website : www.thairath.co.th

April Bakery grows rapidly, pushing sales to 1 billion by 2027